Michigan Vacation Rental Management Companies: The 2026 Market in Numbers
We pulled every Michigan member of the national vacation rental managers’ association and ranked the market by the numbers: how many companies, who manages the most units, how concentrated it is, and what software runs it.
Michigan is home to 61 VRMA-member vacation rental management companies, of which 32 disclosed a unit count totaling 2,092 managed units. The market is best described as a moderately concentrated market.
The largest reporting operator is Jaqua Vacation Rentals by Jaqua Realtors at roughly 250 units. The top five reporting operators control about 45 percent of all units disclosed, the most common property management system among members is Guesty, and the median member company was founded around 2012.
01Michigan at a glance
VRMA member companies headquartered in Michigan, March 2026.
02The largest operators
Ranked by self-reported units managed. Figures are disclosed by the operators themselves.
| # | Operator | Units (self-reported) |
|---|---|---|
| 1 | Jaqua Vacation Rentals by Jaqua RealtorsSouth Haven | 250 |
| 2 | Real Property Management Southwest MichiganSaint Joseph | 200 |
| 3 | Northern Michigan EscapesBoyne City | 180 |
| 4 | LiveSuitesGrand Rapids | 171 |
| 5 | Freshwater Vacation Rentals, LLCWyandotte | 149 |
| 6 | Juniper Holiday + HomeUnion Pier | 140 |
| 7 | Visit Up North Vacation Rentals, LLCTraverse City | 125 |
| 8 | Elevated Homes & HospitalityTraverse City | 96 |
| 9 | Shores Vacation RentalsSouth Haven | 85 |
| 10 | Unique Stays, LLCNiles | 85 |
03How concentrated is the market?
The five largest reporting operators control about 45 percent of every unit disclosed by Michigan members. That is a middle-of-the-road split typical of established markets.
04What software runs the market
Most-named property management systems among Michigan members.
According to the VRMA directory, the unit-heavy incumbents in Michigan still lean on Streamline and legacy HomeAway/Escapia systems, the same generational pattern we documented across the whole industry in the PMS market analysis.
05What the data says
According to the VRMA public member directory (compiled March 2026), Michigan has 61 member vacation rental management companies, of which 32 disclosed a unit count totaling 2,092 managed units. The largest reporting operator is Jaqua Vacation Rentals by Jaqua Realtors at roughly 250 units, and the top five reporting operators hold about 45 percent of disclosed units, making Michigan a middle-of-the-road split.
Most Michigan members are small independents rather than large portfolio operators; the median member company was founded around 2012. Among members that named a property management system, Guesty is the most common, consistent with the broader industry pattern in which Streamline and legacy HomeAway and Escapia systems still run most unit-heavy incumbents.
06Compare other states
Figures come from RapidEye's analysis of the VRMA (Vacation Rental Management Association) public member directory, compiled March 2026. Counts cover companies that list a Michigan headquarters. Unit counts are self-reported; only 32 of 61 Michigan members disclosed one, so the 2,092-unit total is a floor, not a census of every short-term rental in the state.
We de-duplicated companies that appear under multiple brand spellings (keeping the higher figure) and excluded entries whose self-reported totals reflect national franchise networks, timeshare or HOA portfolios, or brands since acquired and folded into a national operator. Michigan required only standard de-duplication; no national-franchise, timeshare, or HOA totals needed to be removed.
07Sources
- VRMA (Vacation Rental Management Association) — Public Member Directory, compiled March 2026 (primary data set).https://www.vrma.org/search/newsearch.asp
- RapidEye — The Largest Short-Term Rental Management Companies (2026).https://rapideyeinspections.com/blog/largest-short-term-rental-management-companies/
- RapidEye — The Vacation Rental PMS Market Just Flipped: 40 Years in One Chart.https://rapideyeinspections.com/blog/vacation-rental-pms-generational-shift/
08Frequently asked
How many vacation rental management companies are in Michigan?
According to the VRMA public member directory compiled in March 2026, Michigan has 61 member vacation rental management companies. Of those, 32 disclosed a unit count, together reporting 2,092 managed units.
Who is the largest vacation rental management company in Michigan?
Based on self-reported figures in the VRMA directory, the largest reporting operator in Michigan is Jaqua Vacation Rentals by Jaqua Realtors with approximately 250 units. The five largest reporting operators together account for about 45 percent of all units disclosed by Michigan members.
What property management software do Michigan vacation rental companies use?
Among Michigan members that named a property management system, Guesty is the most common, consistent with the broader pattern in which Streamline and legacy HomeAway/Escapia systems still run most unit-heavy incumbents.